Marketing

Prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a […]

In this course, you will assume the role of a Marketing Consultant hired to perform market research for the owners of the (hypothetical) DiVito Italian Bakery. Ultimately, you will create a Marketing Strategy Plan that will include a Marketing Research Report, and a Performance Tracking Proposal for the family-run bakery. Antonio and Mario are anxious to get started […]

Determine two (2) issues or problems that can arise in markets in different countries when doing sales promotion. Next, suggest the manner in which you would mitigate the issues or problems you determined. Provide a rationale to support your suggestion.  recommend to the Four Seasons Hotel one (1) strategy that integrates digital media to improve […]

Write a 1,100 APA format that explains why a business opportunity is a good one based on your evaluation of the market trends and conditions. Use at least five research sources in the paper.

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.   The marketing department likes to know patterns about the […]

1. Market Analysis – A Key Component of a Business Plan Question Put yourself in the place of an investor listening to Prime Adult Fitness present the market analysis portion of its business plan. Think of three penetrating questions that you would ask about the market analysis. How would you determine whether to invest or not? 2.Market […]

The purpose of this assignment is to understand customer relationship management (CRM) and CRM systems within the context of business strategy. Choose any organization and prepare a one-page summary. Include the following in the summary: organization name, primary customer base, and how they differentiate themselves in the market. You are free to choose any organization […]

Write a four to five (4-5) page paper in which you: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response. […]

In formulating an advertising strategy, it can be useful to deconstruct an advertisement to evaluate the advertisement’s ability to achieve an objective such as increase response, recall and sales. Select and analyze a sample advertisement. What objectives do you feel advertisements should meet? What do believe was the primary objective for this particular advertisement? Do […]

President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses. The memo should be 450–550 words and should […]