Marketing

MBA 5501 Unit III Discussion Board Question

In what generational cohort do you belong—Millennial, Gen X, Baby Boomer, or Silent Generation? Discuss the way companies target your specific generation. Use a specific company and their marketing tool.

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Research Report

As Brown, Suter, and Churchill (2014) indicate in the Basic Marketing Research textbook, a marketing researcher will almost always be expected to develop a written report and presentation based on the results of the research. In this Assignment, you will prepare a marketing research report. As you prepare this marketing research report, you will engage […]

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Marketing research

Preferred Language Style: English (U.K.) Select a topic that you feel is in need of marketing research – to help you in your choice do secondary research to identify a service which is facing problems or opportunities and, therefore, would benefit from marketing research. Your report should include the following sections: Title page Executive summary […]

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