Marketing

Identify a product that you think you have paid either too little for or too much for. Identify the pricing strategy you think the company is trying to implement (based on the assigned reading) and evaluate the effectiveness of the strategy. Use at least two sources to justify your answer. You should also use outside […]

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Introduction Conclusion Executive summary Situational analysis Product: Microsoft Surface Tablet 1750 words […]

Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the […]

Describe and evaluate a company’s pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course. Your essay should cite and discuss at least three credible outside […]

Students will be writing a peer-reviewed journal article paper relating to integrated marketing communications (IMC). Paper Requirements: 1. Minimum of five pages (not counting title or reference page) 2. A minimum of four peer-reviewed articles (articles should not be older than five years) 3. Students are to summarize the article by providing the following information: […]

Final Project | Environmental Assessment Unit outcomes addressed in this Assignment: Appraise the strategic tools to work through the vision conversation. Measure the critical success factors of formulating a vision and mission strategy. Environmental Assessment Demographics and demographic trends. Policy, law, regulations. Analysis of competitors in the area including profitability and market share. Market research […]

What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project? How will these competencies and knowledge support your career advancement in management?

“What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about […]

Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your […]

Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and […]