Interbrand consultancy

  • Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.
  • Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Provide an example of the manner in which each pricing strategy is best used.

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