Students will be writing a peer-reviewed journal article paper relating to integrated marketing communications (IMC).
Paper Requirements:
1. Minimum of five pages (not counting title or reference page)
2. A minimum of four peer-reviewed articles (articles should not be older than five years)
3. Students are to summarize the article by providing the following information:
a) Author’s name and background – this may require additional research (i.e., education, career)
b) Purpose of the article (summary of what this article is about)
c) Significant lessons learned (summary of what you learned or found interesting)
d) What IMC theories and/or practices are discussed?
e) What IMC strategies are discussed?
f) Recommendations / Applications (how can you apply the lesson learned from this article to your current position)
g) What faith integration or personal values did you learn or can apply?
h) A discussion on why today’s marketing managers should take an interest in IMC.
4. Review the syllabus for a brief description of scholarly writing
5. Proper APA guidelines