Strategic digital marketing channels

President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses.

The memo should be 450–550 words and should include applying the strategic digital marketing channels continuum of the following:

  • Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider
  • Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers
  • Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection

Reintermediation may also include the e-business’s marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.

Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.

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