Marketing

Read the case study, “Southwest Airlines,” on page 479 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. 1. What is the Southwest business model and why is it so effective? 2. Is the “Continental Lite” and “Shuttle by United” achieving […]

Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and strategies that you think are effective in advertising this product. Please post a visual of the ad or a link to an Internet site where we can see the […]

“What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about […]

Write a 1,400- to 1750-word paper covering  the following: Interview a store manager, owner or marketing manager of a local business. This can either be an in-person interview or via phone.  Identify and describe the target customer. Explore the elements of the four P’s applying to this company. Promotion: Identify the type of advertising approach that is used. Is […]

Describe and evaluate a company’s pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course. 2-3 Pages

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search. Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student. Create […]

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to […]

Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings and/or additional references.

What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.   Write a six to seven (6-7) page paper in which you:   Develop the company’s branding, pricing, and distribution strategy. Provide the following marketing strategy […]