Marketing

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

Researchers visit the sites where they believe cool resides, follow it, and bring it back to be used in product development and marketing communications. This type of field work is known as “coolhunting.” By extension, the spread of market ideas can be tracked via social media data. (According to some scholars, the key to coolhunting […]

In addition to government organizations, large corporations provide medicines, shelter, food, and other forms of disaster relief to the needy. For instance, in response to the Haitian earthquake that brought devastation to over one million people near Port-au-Prince few years ago, few corporations got involved. The primary coordinator of the effort was the Business Civic […]

Marketing Project Please refer to the document, Zoo Project – Resources & Assignment, for complete details of all phases of the project. Summary: Revenue at the Maryland Zoo in Baltimore often fluctuates depending on state and local economic conditions. When the economy declines, the zoo receives less funding from the state and city of Baltimore […]

You are required to explore visual communication and theoretical issues raised by the relationship between advertising, brands and marketing (maximum 4 pages of typed A4 minimum font size 11) Select international examples* of advertising in either the private or public sector Observe these advertising campaigns and critically assess their impact on individuals and society Explain […]

You can select one of the selling-related topics (e.g., social media and its impact on selling) of your choice and write a research paper. The instructor may help students choose research topics. Once a topic is agreed between the student and the instructor, students search the academic articles dealing with the topic (minimum 10 most […]

This is for mass Communications and media studies. This is an important assignment so please only request to do assignment if you understand it. Thanks For this assignment, you will create a presentation on the same topic as your final research paper (which is also the same topic as your annotated bibliography). In other words, […]

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written document. It is an essential document for both large corporate marketing departments and for start up companies. Essentially the Marketing Plan: * forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. * forces […]

GLOBAL MARKETING CLASS   its ok to use outside sources but write them down       2. Why is defining the Target market in GREAT detail so important to advertising strategy?  And, what is meant by understanding the Who, What, When, Where, Why, and How of target markets? ( you must very specific   […]

The first step in the course-long project is to create a product or service for which you will develop a strategic plan. Many students have a business idea already and you are welcome to use that idea. If you do not have an idea of your own, I would suggest that you look around at […]