GLOBAL MARKETING

GLOBAL MARKETING CLASS

its ok to use outside sources but write them down

2. Why is defining the Target market in GREAT detail so important to advertising strategy?  And, what is meant by understanding the Who, What, When, Where, Why, and How of target markets? ( you must very specific

Define the target and why its important …….2 pages ..reference to demographic age income -life stlye..etc

3. Explain how Culture influences buying behavior; specifically, how we are impacted by norms, biases, values, upbringing, religion, education, etc.

Explain the culture and the impact at buying .. explain wats culture

Family impact …discuss hofsteds cultural dimension …2 pages  chapter 4 use the chart at chapter 4

4. What is meant by the expression, Centralize Strategy, Decentralize execution – as it relates to Global marketing?

“Think global act locally” .  half  to one page

5. Define the following:

Direct exporting

Indirect exporting

Licensing

Joint Venture