Marketing Project
Please refer to the document, Zoo Project – Resources & Assignment, for complete details of all phases of the project.
Summary:
Revenue at the Maryland Zoo in Baltimore often fluctuates depending on state and local economic conditions. When the economy declines, the zoo receives less funding from the state and city of Baltimore as well as less support from corporate and private sponsorship.
However, membership has remained relatively steady. Membership has remained at more than 10,000 members despite spending changes on marketing and communications by the Board of Directors. (See the Maryland Zoo’s Annual Reports for financial details at http://www.marylandzoo.org/publications/)
Assignment: PHASE 3: Create the actual postcard you recommend sending to prospects based on the promotion strategy described above. You may create the postcard in any format you desire but it must be submitted with the rest of the project in Phase 4. In this phase, you will need to address the following:
The size of the postcard.
The message you will use on the front and on the back.
Images you choose to use. (You can use images from bigstockphoto.com for example and use the “download preview” to show the image(s) you plan to use without making any purchases.)
The call to action. What do you want people to do? Call for details? Go to a website to sign up as a member? Send an email? Attend a special event?
IMPORTANT: Your assignment should therefore include the actual postcard you plan on submitting in the final phase of the project. It must include all of the elements listed above to earn full credit for your work.