Marketing

Video link: https://www.youtube.com/watch?v=rqXIwjD3Cso&feature=youtu.be After watching the video (prior to Pepsico purchasing its bottlers) please discuss the following: 1. Identify all members of the value chain starting with Pepsico. Include the classifications of retail channels discussed and explain the roles of each. Pepsico uses a vertical marketing system (VMS) – a) Explain each type: 1. Administered […]

“Shopping is not merely the acquisition of things, it is the buying of identity’ (Clammer qtd. in Lewis and Bridger 2001: 130). Discuss this statement with reference to your own examples.” Question explanation – Basically the question requires details and depth not summary and coherence. Consumption – Consumers product – identity -We’re buying identity -Consumer […]

Select a topic that you feel is in need of marketing research – to help you in your choice do secondary research to identify a service which is facing problems or opportunities and, therefore, would benefit from marketing research. Your report should include the following sections: Title page Executive summary (include a summary of all […]

All instruction will be uplifted but would like to have this reviewed as I have used this service 4 times before and even had one reviewed and also used the vip services with one and have only just passed with each assignment, would have thought would have done better

Question 4 All of the following were findings of the RAND Health Insurance Experiment except A. Free medical care provides significant health benefits to poor people only B. Generous insurance policies promote unnecessary medical services C. Higher costs of care discourage patients from seeking care D. Free medical care provides significant health benefits to everyone […]

“Information Systems in a Long-Term Care Facility” Please respond to the following: Imagine that you are the administrator of a midsize long-term care facility with an outdated information system. You are tasked with planning and managing the integration of a new database into the existing system. Suggest two (2) potential problems that could occur with […]

In this assignment, you will create an argument related to race relations in the United States. Your argument must be supported by research (with at least five sources, two of which are academic) and you must follow the proper techniques for producing a valid argument as outlined in course material. You should have a clear […]

My hotel is TRU, which is a brand under Hilton. Marketing to Travelers Identify your hotel brand. Identify whether your hotel brand primarily targets business vs. leisure travelers. What are the 5 distinct groups of frequent business travelers? Explain each group. What are some types of individual leisure travelers? Explain the groups you listed. How […]

In this assignment, you will create a Positioning Statement and Motto for Amazon.com. Use the information listed, as well as your own research, to assess the brand by completing the provided template. Amazon Amazon’s Mission Statement Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred […]

-Marketing strategy: Describe your market segmentation approach (variables used for segmentation) and its results, describe the segment or segments you have decided to target, the reason for your decision to target those segments, and how you believe the client should position and present itself/its projects to each target market. This part includes: ** Market segmentation […]