Sample Essay Questions

Regarding “Make Your Dealers Your Partners,” why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.

By the end of Module 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? The marketing strategy should include the 4 P’s and have a clear indication of future […]

Selden and McMillan, in “Manage Customer-Centric Innovation—Systematically,” contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

As stated in this week’s reading, “Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined.” What does this statement mean to a company or to consumer perception?

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to […]

Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace.  These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors. Write a three to four (3-4) page paper in which you: Determine how each […]

This assignment helps you develop the skills to master the following course competencies: Develop innovative and sustainable solutions to strategic and global operations management challenges. Apply theories, models, and practices of global operations management to address business problems. Integrate operations management analyses into general business management planning and decision-making. Communicate in a manner that is […]

Objectives The aim of this assignment is to provide learners with a specific example of why it is important to understand the culture of a foreign country. A video interview database of Canadian managers in Japan is the forum for sharing this insight. Instructor Comments Aside from solid research and textual web based explanations, another […]

The Ideas of Fons Trompenaars: Cultural Dimensions & Online Information Sources Objectives Instructor CommentsAssignmentObjectives The aim of this assignment is to expose learners to the information offered by the Canadian Centre for Inter-Cultural Effectiveness and apply this information to the ideas of Fons Trompenaars. Instructor Comments When working through these assignments do consider that Fons […]

The Ideas of Geert Hofstede: Similar Countries & Online Information Sources Objectives Instructor Comments Assignment Objectives The aim of this assignment is to expose learners to the information offered by the Canadian Centre for Cross Cultural Effectiveness and apply this information to the ideas of Geert Hofstede. Instructor Comments When completing these exercises one might […]