Sample Essay Questions

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to […]

Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings and/or additional references.

Read Case Incident 2.2. IGNORE the questions in the textbook; rather identify what are the problems, how things may beimproved, and why. Details 1.Apply critical thinking and the learning from the major objectives of this week’s material. 2.Formal writing and all APA norms are required.(For help, see the APA, writing, and research resources in Course Materials.) […]

What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.

Review the project case. Determine the scope of the District 4 Production Warehouse Move project from the information provided in the case. Using the Project Scope Checklist, prepare a scope document for review and approval by the project sponsor prior to starting the project. Project Scope Checklist Project objective Deliverables Milestones Technical requirements Limits and […]

Using your text book, the AUO library and the Internet, research Panera Bread Company. You have been hired by Panera Bread Company as a consultant to assess their internal and external environments in relation to their current competitive strategy. You are scheduled to meet executives at Panera Bread this week to discuss your assessment and […]

Using your text book, the AUO library and the Internet, research Costco Wholesale Corporation.  Discuss the following in 2-3 paragraphs: How does Costco’s business strategy provide value to the consumer? How does Costco’s strategy provide a competitive advantage over their primary competitors? What recommendations could you provide regarding Costco’s strengths and opportunities for improvement?

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.   Write a six to seven (6-7) page paper in which you:   Develop the company’s branding, pricing, and distribution strategy. Provide the following marketing strategy […]

Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your […]

What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?