Sample Essay Questions

  2000 words essay. 6 academic journal articles 6 other quality references. total 12   Literature pointers:   Zattoni, A., Cuomo, F. (2010) ‘How Independent, Competent and Incentivized Should Non-executive Directors Be? An Empirical Investigation of Good Governance Codes’, British Journal of Management,  Vol. 21, Iss 1, pp.63-79.   Johanson, D., Østergren, K. (2010) ‘The […]

Sociologists cite the weakening of the family as one of the causes for some of the problems that American society faces today. Do you agree? In your paper, include the following information: Identify important or significant changes in families since 1960. What factors are responsible for this change? On the balance, are families becoming weaker […]

The advent of personal health records has presented both advantages and disadvantages. A health system in Pennsylvania has incorporated an approach to increase utilization of this technology by providing personal portals to affiliated patients and incorporating the individual record with the electronic record in the hospital, which allowed the patients to view test results after […]

Resources Discussion and Participation Scoring Guide. This week, you read about conflict resolution styles in the Wilmot and Hocker textbook. You also watched the Webuwrite Academy Simulation, in which you learned about a company that has plenty of interpersonal and organizational conflicts. For this discussion, complete the following: Identify a conflict at Webuwrite. This may […]

Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and strategies that you think are effective in advertising this product. Please post a visual of the ad or a link to an Internet site where we can see the […]

“What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about […]

Write a 1,400- to 1750-word paper covering  the following: Interview a store manager, owner or marketing manager of a local business. This can either be an in-person interview or via phone.  Identify and describe the target customer. Explore the elements of the four P’s applying to this company. Promotion: Identify the type of advertising approach that is used. Is […]

Industry Analysis for Wal-Mart Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research. Competitive Analysis for Wal-Mart Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? […]

Describe and evaluate a company’s pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course. 2-3 Pages

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search. Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student. Create […]