Sample Essay Questions

Your Final Paper will be a ten page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include: Topic of Marketing Strategy plan:  Health Care and Medical Equipment 1.    Executive Summary (A summary of the plan’s highlights and objectives) 2.    Market Analysis o    Organization and Products/Services Overview o    SWOT Analysis o    […]

Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write at least a three page (excluding title and reference pages) Social Media paper in APA format. Be certain to include HEADERS in your researched paper. Utilize at least two scholarly sources (in addition to the course text) that were […]

Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the health care organization in your marketing plan. Write a three page (excluding title and reference pages) SWOT Analysis paper in APA format. In your paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within […]

Complete two competitor profiles for a health care organization. (Example could be Stryker and Smith & Nephew).  Or, the health care organization could be your current (or former) employer or the organization in your marketing plan. Write a three page (excluding title and reference pages) competitor profiling paper in APA format. In the paper, incorporate […]

Locate a mission statement from a health care organization. Example – Such as: ConMed Linvatec Corp. Critique the mission statement by using nine questions listed on page 69 of the Hillestad and Berkowitz’s book ( I listed below for you). List your reference(s) in APA format. 1.    Why do we exist? 2.    What Business are […]

In this discussion activity, address the following: The Army Air Corps and the Navy’s Bureau of Aeronautics encountered serious political difficulties in the period between the two world wars. Examples include carrying airmail, the crash of dirigibles, and the court martial of Billy Mitchell. What do you think was the most difficult political issue faced […]

In this discussion activity, address the following: Strategic bombing remains a controversial weapon of war to this day. Was the American strategic bombing campaign against the Axis powers, including the atomic bombing of Hiroshima and Nagasaki, successful, or was the destruction and loss of life out of proportion to any military advantage? Explain and defend […]

In this discussion activity, address the following: Clyde Cessna and William Piper were pioneer aircraft manufacturers. Using standard Web search engines, do some independent research on the two men. Describe the career of one of them and how he contributed to general aviation. Address, in your discussion, if there were there any downsides with respect […]

In this discussion activity, address the following: Juan Trippe and Howard Hughes were two airline pioneers who were associated with Pan American Airways and Trans World Airlines, respectively. Using standard Web search engines, do some independent research on the two men and describe the career of one of them and how he contributed to international […]

Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations.  Analyze and discuss how these might change in the future and why.