Marketing Plan – Health Care

Your Final Paper will be a ten page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

Topic of Marketing Strategy plan:  Health Care and Medical Equipment

1.    Executive Summary (A summary of the plan’s highlights and objectives)

2.    Market Analysis

o    Organization and Products/Services Overview

o    SWOT Analysis

o    Customers (Customer demographics and needs)

3.    Environmental Analysis

o    Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)

o    Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)

4.    Marketing Goals and Strategies (A discussion of overall goals and strategies)

o    Marketing goals (including short-term and long-term goals)

o    Financial goals (including short-term and long-term goals)

o    Marketing mix

5.    Monitor and Control

o    Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)

o    Contingency plan (if any)

Writing the Marketing Paper

•    Must be ten pages in length double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.

•    Must include an introductory paragraph with a succinct thesis statement.

•    Must address the topic of the paper with critical thought.

•    Must have header breakdowns covering the change of topic outlined for the necessary information.

•    Must conclude with a restatement of the thesis and a conclusion paragraph.

•    Must use at least TEN scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.

•    Must document all sources in APA style

•    Must include, on the final page, a Reference Page that is formatted according to APA style

Book Reference

Hillestad, S. G. & Berkowitz E. N. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992