Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write at least a three page (excluding title and reference pages) Social Media paper in APA format. Be certain to include HEADERS in your researched paper.
Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines. Include the following content elements in your paper:
•   Describe your understanding of social media and the technology tools it involves.
•   Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.
•   Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.
Book Reference
Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992.