Marketing

While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors’ behaviour be used to evaluate the effectiveness of a company’s marketing communications strategy? Question 2 Some companies spend a significant portion of their advertising budget on a single high profile event. While […]

Could you explain me:) the answer should be 500 words, mınumum The three major challenges faced by businesses today are globalization, advances in technology, and deregulation. • Which of these affords the greatest opportunity for established businesses? • Which affords the greatest opportunities for new businesses? Why?

An easily identifiable demographic group which is often targeted by marketers is college students. Do you think this is influenced more by a common economic status of the target group, geographic concentration of a specific age group, or some other factor(s)? Question 2 Improvements in both the average standard of living and in health care […]

Can you think of any companies that market the same product or service offering to multiple segments using different strategies? Are the different segments being offered different value propositions? Question 2 Which differentiation tool would be most useful for a dot.com startup? Why? Homework In addition to preparing the discussion questions, find a relevant article […]

Question 1 As more retailers develop a web presence, they often move from a “brick-and-mortar” to a “click-and-mortar” business model where customers expect channel integration. Can you identify any potential problems for these companies? Can you identify any unique marketing opportunities that such a change would offer these companies? Question 2 The advent of print […]

Research paper ( using the attached lecture notes ” structure of corporation”) ——————————– Topic:- Identify and explain all the important parts of a large, publicly traded corporation’s governance structure. Then discuss how such a corporation is controlled internally – in theory, and in fact. Identify and explain the main risks that large, publicly traded corporations […]

An alternative approach to the agency of corporations as articulated by Deleuze and Guattari. COLLAPSE Typically I’m not going to explain stuff to the degree that you will see below, but since the topic is Deleuze and Guattari more supplementary explanation than usual is warranted. One problem that our textbook identifies with traditional business ethics […]

Problems with Stakeholder Theory COLLAPSE One of the core problems with stakeholder theory is that the corporation remains the central agent of concern. Why is this a problem? What are various ways in which the textbook proposes that our understanding of the corporation to its stakeholders can be revised? What are some of the benefits […]

The Assignment for this section is Case Incident 1: “Lessons for ‘Undercover’ Bosses” (found at the end of Chapter 1 of your text). Please use the Assignment template, which is provided in this section only. It will give you an idea of the general format for subsequent Assignments. Respond in essay format to the following […]

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