Marketing

MTK Inc. is located in Boston, MA. and provides marketing consulting services to their clients. They currently have offices in the U.S., Canada and the European Union. Now they want to expand into the Middle East and they are specifically thinking in advance of the future needs of the Egyptian economy. These pictures are part […]

Cross Cultural Management The Key cross-cultural themes of the project are country values and hofstede dimensions. Projects should be 23 pages long. Project framework: Title page, table of contents, introduction, various chapters, conclusion, bibliography, appendics project guidelines Example: different leadership styles – USA, Vietnam and Singapore compared Format of the project: 1. Discuss and analyse […]

Mangement of Organisation You are required to write a report which identifies common characteristics and influences of on an organisational culture. Select an appropriate organization.you are required to examine the meaning and influence of organisational culture. the informationused in the report must be deprived from many sources. For example: it may be innovation and risk […]

Your manager believes in learning from other companies’ success stories as well as stories of failure. In particular, she likes to apply various management theories when possible, rather than starting from the beginning every time a decision has to be made. She asks you to write a memo to her addressing the following: From any […]

Topic: There are 3 parts to this forum; the Push-Pull Marketing, Product Advertising, Customer-oriented Sales Promotions Part 1 – The Push-Pull Marketing Strategy •Write a brief paragraph, in your own words, that defines the concept of both the push channel strategy and the pull channel strategy. •Write a brief paragraph that cites a real company […]

The three major challenges faced by businesses today are globalization, advances in technology and deregulation. Which of these affords the greatest opportunity for established businesses? Which affords the greatest for new businesses? Why?

Scenario Consider the following scenario for your action paper this week. Be sure to reference the resources included in the Capella MBA Reader and elsewhere, in your own research. Your business is a chain of retail uniform shops. Although you hope to sell to many professions, such as doctors, nurses, mechanics, food service workers, and […]

There are 3 parts to this forum: Segmenting the Market, Target Marketing, Products and Prices. •Part 1 – In 2 well-written paragraphs, distinguish between these terms: market segmentation and target marketing. Define each concept and provide several insightful examples of each. •Part 2 – In 2 well-written paragraphs, explain the following statement which refers to […]

Question 1 The Internet has allowed many companies to shift sales support for small accounts to e-commerce sites and away from sales personnel. Additionally, many regularly occurring functions have become automated, allowing customers with any size organization to use web-based systems to place orders and submit warranty requests. Can you think of any other areas […]

More manufacturers are using new technologies to move toward “mass customization” in their product offerings. Have you seen a similar move among marketers? Question 2 Many companies offer free samples as part of a promotional campaign. This approach extends beyond the grocery store or retail outlet into large organizations like universities. Can you identify any […]