Sample Essay Questions

A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community. The 3 current projects that he is currently researching include […]

Write 4-6 page (double spaced) analysis of a firm. This analysis will include: 1- the key environmental forces facing the firm (includes opps and threats) 2- the strategically important resources, capabilities (strength) and weakness. 3- the potential of the firm’s strategy to produce a sustainable competitive advantage.   I would like the writing to be […]

In this module, you learned the importance of planning prior to entering the negotiation waters. In order to stay afloat during the process, you need a strong plan of action and the ability change direction when the tide changes. Keeping with a nautical theme, your assignment will center on purchasing a boat from Captain Bob’s […]

Product This section will provide a comprehensive look at the products, product lines, and services that are offered by your company. This will include discussions about the quality of the product/service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if pertinent). Include a discussion […]

Write a six to seven (6-7) page paper in which you: Develop the company’s branding, pricing, and distribution strategy. Provide the following marketing strategy information: Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor. Establish whether the company’s […]

Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-2. Discuss whether your business problem could primarily be solved using a qualitative or quantitative research design and also discuss the benefits of using a both designs in your research. Write a 300 word paper that addresses the following questions: Which design (qualitative or quantitative) […]

Prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch.

The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic […]

Using your text book, the AUO library and the Internet, research PepsiCo. What is your assessment of the competitive strength of PepsiCo’s different business units? Does PepsiCo’s portfolio demonstrate good strategic fit? What opportunities for skills transfer, cost sharing, and brand sharing does PepsiCo have?

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative […]