Business research process

Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-2.

Discuss whether your business problem could primarily be solved using a qualitative or quantitative research design and also discuss the benefits of using a both designs in your research.

Write a 300 word paper that addresses the following questions:

  • Which design (qualitative or quantitative) will become the primary research design?

Discuss the insights each type of design will generate and the importance of having those insights to solve the business problem.

 

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