Sample Essay Questions

Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products. Compare your answers with those of your colleagues. What could these companies learn from your analysis? 450 – 500 words […]

The text argues that marketing possesses very few rules for choosing the appropriate marketing activities. Can you describe any universal rules of marketing that might be applied to most products, markets, customers and situations? Choose a specific product that you use on a daily basis (such as food items, toiletries, or your car) and apply […]

To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction. Expectations: Complete a full SWOT Analysis for the textbook Case – “Apple’s Winning Marketing Strategy” […]

Coca Cola has recently implemented a customer relationship management (CRM) system. Study the key elements of the CRM technology and determine how the company can best use it to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources. In your report, also include the following: A customer database […]

Please respond to the following: Rate the three (3) most important concepts that you have learned in this course in order of importance (one [1] being the most important; three [3], the least). Provide a rationale for your rating scheme. Suggest two (2) applications of the knowledge you have learned in this course to your […]

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: No more than 2100 words Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. A positioning statement […]

Develop a 6- to 8-slide Microsoft® PowerPoint® presentation, with notes, in which you relate consumer behavior and social media influence. Address the following: Define consumer behavior, and how it relates to marketing. Select a recent purchase and describe how social media and word of mouth influenced your decision. Samsung Galaxy Note 4 Provide examples of […]

Create an 10- to 12-slide Microsoft® PowerPoint® presentation, with notes, for the VP of marketing in which you address the following: Netflix or Galaxy Note 4 What demographic factors should be considered in a marketing analysis? How should they be used? What psychographic factors should be considered in a marketing analysis? How should they be […]

Marketing Project worth 20 points. Written report submitted through Moodle assignment. Write a report on the topic “What is marketing?” This should be a typed and double spaced document between 1 to 2 pages (Font and Font Size is Times Roman, 12). Include in this document answers the following questions: 1. Write an essay on […]

Topic 1: Competitors In many instances competitors are seen as being detrimental, that is, having fewer competitors is healthier than having many. Can you consider situations in which having competitors can work to your benefit? 200 words with reference