1. Critically analyse the petroleum industry using an analytical tool like PESTEL and briefly describe the market structure of the petroleum industry. Focus your analysis by including the relative global position of a country of choice (UK) (using indicators like GDP, PPP, and/or other relevant indicators) which the organization (Shell) operates within and which has been particularly impacted by Oil and Gas downtown. Approximately 1000 words. – 20%
2. Critically discuss why the petroleum industry is competitive in the marketplace utilizing an analytical tool like Porter’s Five Forces model. Approximately 1000 words. – 25%
3. Critically explore the internal environment of SHELL within the petroleum industry, focusing upon one theoretical perspective: the organisational culture and discuss the impact from regarding the oil and gas downturn. Approximately 1000 words. – 25%
4. Conclusion& Recommendations (Approximately 250 words).
Draw some strategic alternatives based on external and internal environment analysis and recommend strategic options to the petroleum industry and SHELL as an organization in relation to the global environment issue. – 5%
The report should focus more on the effects the downturn had on shell and a little emphasis on the petroleum industry.
Use Harvard referencing guide