Print, Television, and Online Media
Develop a paper on the growth and effectiveness of the following three advertising media:
- Television
- Digital/online
In your paper, discuss the following subtopics for each type of media:
- Stage in their life cycle
- Primary target audience
- Socio-economic and cultural reach
- Future outlook
The paper
- Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
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Recommended Resources
Websites
Required Resources
Required Text
- Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.
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- Chapter 3: The Relationship Among Media, Advertising, and Consumers
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- Chapter 4: Basic Measurements and Calculations
- Chapter 5: Advanced Measurements and Calculations