Utilizing the “Conceptual Model for a Sales Force Organization Audit” found in Chapter 13 of your textbook, assume the role of an auditor to evaluate each of the elements discussed (sales management functions, sales force organization planning system, sales manager evaluation, environment of the sales force organization) on ONE of the following companies: Coca Cola, PepsiCo, PPG, Sysco Systems, or Johnson and Johnson.
Your response must be at least 400 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
TEXT BOOK: Hair, J. F., Anderson, R. E, Mehta, R., & Babin, B. J. (2009). Sales management: Building customer relationships and partnerships. Boston, MA: Houghton Mifflin.