Compare and contrast the differences between mass, differentiated, niche, and one-to-one marketing. Include the following in your response:
Describe the products and services that may best benefit from the use of each of these.
Describe the product or service that your current or past organization produces or sells, and which strategy your firm uses to market its goods or services. Do you feel that this is the most effective strategy? Why, or why not? Explain your answer. If you have not been employed, use a company with which you are familiar.
Your response should be at least 400 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
TEXTBOOK: Hair, J. F., Anderson, R. E, Mehta, R., & Babin, B. J. (2009). Sales management: Building customer relationships and partnerships. Boston, MA: Houghton Mifflin.