Evaluation of Market Readiness for Radio Advertising Education Program for WKLM

QUESTION 1

Find the business research report (PDF document) attached. The title is “Executive summary: Evaluation of Market Readiness for Radio Advertising Education Program for WKLM”

Once you have read it several times, then, answer the following questions:

1. With regard to the content of the report: Identify the management dilemma, question and possible research questions you consider were identified previously to conduct this research.

QUESTION 2

2. Identify the type of study (exploratory, descriptive or casual). Why?

QUESTION 3

3. The study used a lot of different variables. Mention three of them and classify them (dependent, independent, moderate, etc) as studied by you.

QUESTION 4

4. Identify the kind of measurement scale used in each question of the three surveys (I, II, III).