BUS 642 WEEK 6 DISCUSSION 847

BUS 642 Week 6 Discussion.
1. Chapter 18 – #5 A research team conducted study of soft drink preferences among residents in test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results
Cola Noncola
Teenage 50 80
Adults 90 40
Calculate an appropriate measure association, and decide how to present results. How might this information affect the advertising strategy?

#2 Conduct a search of websites that provide internet presentations. Select one and critique its content, visuals, and presenter skills. Include the URL.

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