You’ve sourced the right raw materials and secured the right channel partners. You’ve also set the launch date for your new product/service. Although you have completed many marketing activities so far, you haven’t even begun to spread the word about your product/service yet! This assignment includes two parts:
For part one, you will design three (3) different integrated marketing tactics (including graphics and text/copy). Select one tactic from each section below. The primary goal of your campaign is to introduce your new offering to the target audience. The secondary goal is to compel consumers to try your offering.
Magazine advertisement
Direct Mail Postcard Full-page Flyer
E-mail Campaign
Tri-fold sales brochure
Press Release
TV commercial
(submit script)
Radio advertisement
(submit script)
Coupon
Rebate
Sweepstakes
Free give-away Contest
For part two of the final project assignment, use a minimum of 2 scholarly sources and complete a 1-2 page paper that discusses the following:
Explain your rationale for choosing your three tactics for your IMC campaign (be sure to incorporate concepts from the course to support your rationale!). Your rationale should align with the marketing strategy you have already chosen.
If you were launching a real campaign, what other tactics you would use and why (they may or may not be in the above list)?
How will your promotion strategies address the diversity of your customer base?
What tactics would you avoid and why?
How would you use social media as part of your integrated marketing campaign?
Make sure to include an APA formatted title page and reference page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations
Submit both parts in one MS Word document. Your final assignment should be proofread for correct spelling, grammar, and punctuation. Submit your paper to Grammarly. Once you’ve made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 – 100%.
*Grammarly instructions can be accessed by clicking on the following link:
Grammarly Instructions
For more information on APA, please visit the Online Library, which is available through the Resources tab.
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:
Jstudent_exampleproblem_101504