Gay rights

Word about the Persuasive (Proposal) Speech
You must organize this speech using Monroe’s Motivated Sequence. The organizational methods
of Spatial, Topical and Chronological don’t lend themselves as well to persuasion.
Monroe’s Motivated Sequence is what the advertisers use to get you to take action: BUY! Use a
similar tactic in your persuasive speech!
The Introduction has to include:
• Hook (attention getter!)
• Preview the main points
• Reveal the topic
• State specifically your credibility
• AND a reference to what you will want the audience to do
For example: “Today I urge you to listen to the reports from the American Medical Association
and the statistics from the US Government about juvenile obesity and sign my petition against
super-sizing at fast food establishments.”
Your language should be persuasive, strong, confident that you will show the audience why your
call to action is the most reasonable, most effective, most logical. Think of ethos, logos and
pathos and make appeals to the audience based on logic and emotion.
Your gestures should be brief and used as punctuation marks for the words you say.
Your Body of the speech will include evidence: Examples, Statistics, Testimony, and Analogies.
Cite the source of your evidence. For example, “According to the American Medical
Association, juvenile obesity is on the rise.”
Use transitions to move from one point to the next. For example, “Now that I have given you the
argument supported by the American Medical Association, let me further persuade you with
statistics from the US Government”.
Your Conclusion must have a Call to Action.
For example, “Based on the statistics from the US Government, the AMA, and the testimony of
the juvenile suffering from obesity, I urge you to support my plan to defeat super-sizing meals in
fast food restaurants. This plan needs your support and I need you to sign this petition which
endorses our commitment to a healthier population.” Do I have your support? Do you have any
questions?