Strategic management about Etihad Airways
Assignment Guidance
Section / Title Details / Guidance
Title page Title of your report. Address (to/from) and date of the report. , Etihad Airways
Executive Summary 100 word maximum summary of your report.
Contents Page Include page numbers.
Introduction Short introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. (Approximately 100 words)
Analysis of the industry and the firm (Situational analysis) Using third party sources (e.g. academic literature) and secondary data to analyse the concepts underpinning industrial analysis. You should make reference to any relevant models, and frameworks and include critical viewpoints to assess the attractiveness of the industry.
Using third party sources (e.g. academic literature) and secondary data to analyse the concepts underpinning internal strategic analysis. You should make reference to any relevant models, and frameworks and include critical viewpoints to assess the distinctiveness of the firm. (Approximately 1000 words)
Write about:
Strategy choice, The strategy position and strategy into action. Look at the PowerPoint slides for more details.
Internal environment analysis: qualitative side like, motivation, corporate culture, history, people employees, pressure, buyers, threat brainstorming power. look at the PowerPoint slides
( Use: VRIN module, Value, Rarity, Inimitability, non-sustainability)
Also, draw a table shows
Substitutes, Buyers, Supplier, Competitors. And show before 2005-2010. And 2011-2015 NOW and future 2016-2020 and whether it will be controlled and mitigate the increasing threat.( Acquire, mitigate, Merge). ( Look at the PowerPoint slides for more details).
External environment analysis: Quantitative side like investment cost of capital, risk, and economic, political, social force. Using Five forces module
Talk about Oman Airway, gulf airways and compare it with other airlines in Gulf countries.
Identification of the possible scenarios,
What they might do in future?
Using third party sources (e.g. academic literature) and data collected about the industry and the firm analyse the concepts underpinning corporate strategy and choose the one more appropriate for your firm. You should make reference to any relevant models, and frameworks and include critical viewpoints.
Using third party sources (e.g. academic literature) and data collected about the industry and the firm analyse the concepts underpinning business strategy and choose the more appropriate one for your firm. You should make reference to any relevant models, and frameworks and include critical viewpoints. (Approximately 1000 words)
Use Porter, Generic Strategies: Cost Advantages, Lower cost, Differentiation, Broad Target and Narrow Target, competitive scope, look at the PowerPoint slides into a table.
Use Ansoff module: Which ONE to be used, from the table concentration growth, diversifies growth? In order to attract more clients in future. (Product development).
Existence/ Existence New/ Existence
concentration growth
Existence/new New/New diversification growth
Strategy development directions: historical demand, existing demand, and future demand.
Evaluation of the strategy and recommendation Evaluate the proposed strategies (corporate and business ones) using adequate frameworks and provide an explanation of why these strategies are best suited for your firm. (Approximately 1000 words)
Examine SAFe criteria like Suitability, Acceptability, feasibility. And some techniques of evaluation.
Recommendations criteria This section should summarise the report aim and objectives and draw together the main points from your analysis of literature. It identifies what has been learned from undertaking this research it should clearly summarise the justification of your chosen strategies/ recommendations. (Approximately 200 words).
Reference List A list of all sources cited directly in the text. Harvard style. not less that 2010. I need the references from 2010-2014
Bibliography List The sources you consulted but which you do not cite, also to be presented in the Harvard style.
Appendixes Include any TABLE of framework or modules that have been used in my assignment