Appearance Discrimination in Mexico Case

Read the case attached and answer all questions below.

Questions for Discussion:

  1. Discrimination based on race, color, or ethnicity is illegal in Mexico (assuming the law is enforced); but would it be legal for Aeromexico to discriminate on the basis of a job candidate for the commercial having, or lacking, the “Polanco Look.” Why or why not?
  2. Did Aeromexico in these casting-calls act morally pursuant to Ethical Egoism, Ethical Relativism, Utilitarianism, and Kantian ethics? Why or why not?
  3. Was the apology sufficient? Why or why not?
  4. Beyond the apology, what should Aeromexico be doing to be a “socially responsible” company? Why?
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