The project
requires you to use the frameworks and concepts that
you will learn about in the course to analyze and
develop recommendations for a company of your (collective) choosing, which is headquartered in, or
has a major presence in, Texas (e.g., Dell, HEB, or Va
lero). If you choose a di
versified firm, you should
focus your attention on a si
ngle strategic business unit
(remember to clearly
define the industry
you are analyzing).
Description of the project:
The group consulting project calls on you to analyze the external
competitive situation facing your company as well as
its internal resources and capabilities, identify a
new opportunity that you think your company should
pursue in the future, and persuade your client
(me) of the merits of the opportunity you have identi
fied. In particular, you will need to analyze the 5
external threats (as described in the Five Forces Mo
del) that can have major effects on your company’s
profitability, which you will learn about in class. You
will also need to systematically assess the internal
strengths and weaknesses that are
influencing your company’s level of success. Next, building on your
analysis of threats, strengths, and weaknesses you
will need to identify an opportunity (e.g. a new
product or service) that your company can pursue th
at you think will help it to grow and create value
for its shareholders.
the company is Adidas. Please talk about field of footwear.
the project should include three parts:
1- internal analysis and capabilities of the company.
2- external analysis (the five forces).
3- recommendation on what the company should do in the future.
use as much sources as you need, I prefer the sources come from a website, so I can go back and look at it.