Paper about Marketing

The cover should also include the name of the paper, the name of this class, your name and the date.
Brief synopsis of the paper/ Executive summary.
Sections should be clearly labeled.
The paper should be done in Word or PowerPoint and sent to instructor’s Pitt email address.
While creativity is always encouraged, make sure your report looks professional. One font and color palate is appropriate. Important things like page numbers and citations are essential.
Please use paragraphs, punctuation, and spell check your work.
All secondary research must be cited. Wikipedia should not be your only source. You should have more appropriate secondary research from journals and credible magazines, and other scholarly works.
The Marketing plan should cover all of the sections discussed in class please reference chapter 2. This should be no less than 7 pages in Word. This does not include the cover page and references.