Please read attached article, ” Relationship between the Zeigarnik Effect and Consumer Attention,”
First answer the following two questions:( 1 Page for each question)
Discussion Board Question [DBQ] #1 There is a long list of marketing gimmicks that can be used to gain a competitive edge. “Zeigarnik Effect” is one of them coined after research from a Russian psychologist Dr. Bluma Zeigarnik. Explain the effect and choose one advertisement that illustrates the Zeigarnik effect. Attach the advertisement or a link and explain how your advertisement illustrates this effect.
DBQ#2 What is another tactic you have seen (other than the Zeigarnik) that advertisers have used that gained your attention? Name one, and attach example or link.
Second comment on the following answers:(half page for each comment)