Twitter business essay
Topic: Twitter Inc.
Must follow all instructions exactly
The specific objective of this critical assignment is to conduct a managerial examination of a company. This exercise will provide you with the opportunity to integrate and implement theory into practice and will prepare you to develop a comprehensive business plan in the capstone course during your final year of study.
- Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its mission, values, and vision.
- Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its organizational culture.
- Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its strengths, weaknesses, opportunities and threats.
- Using information from news articles, company websites, digital library searches, etc. identify the company’s corporate strategy.
- Using information from news articles, company websites, digital library searches, etc. identify the company’s competitive strategy.
- Must be minimum 2000 words
- Must include Title page and Works Cited
- APA Format
- Size 12 font in Times New Roman
- Double Spaced
- 1” margins all around
Rubric for essay
| Learning Outcomes | 4 | 3 | 2 | 1 | 0 |
| Analyze the company’s mission, vision and values. SLO 5.2. (20 points) | Student demonstrated exceptional insight and analysis of the company’s mission, vision and values. | Student demonstrated substantial insight and analysis of the company’s mission, vision and values. | Student demonstrated adequate understanding of the company’s mission, vision and values. | Student demonstrated minimal understanding of the company’s mission, vision and values. | Student failed to address the company’s mission, vision and values. |
| Analyze the company’s organizational culture.
SLO 4.1 (20 points) |
Student demonstrated exceptional insight and analysis of the company’s organizational culture. | Student demonstrated substantial insight and analysis of the company’s organizational culture.
|
Student demonstrated adequate understanding of the company’s organizational culture.
|
Student demonstrated minimal understanding of the company’s organizational culture. | Student failed to address the company’s organizational culture
|
| Analyze the company’s strengths, weaknesses, opportunities and threats. SLO 2.2 and SLO 5.4
(20 points) |
Student demonstrated exceptional insight and analysis of the company’s strengths, weaknesses, opportunities and threats. | Student demonstrated substantial insight and analysis of the company’s strengths, weaknesses, opportunities and threats | Student demonstrated adequate understanding of the company’s strengths, weaknesses, opportunities and threats. | Student demonstrated minimal understanding of the company’s strengths, weaknesses, opportunities and threats. | Students failed to analyze the company’s strengths, weaknesses, opportunities and threats. |
| Ability to Identify the company’s corporate strategy. SLO 3.1 (20 points) | Student demonstrated exceptional insight and analysis of the company’s corporate strategy. | Student demonstrated substantial insight and analysis of the company’s corporate strategy.
|
Student demonstrated adequate understanding of the company’s corporate strategy.
|
Student demonstrated minimal understanding of the company’s organizational strategy. | Student failed to discuss the company’s corporate strategy.
|
| Ability to identify the company’s competitive strategy. SLO 2.3 (20 points) | Student demonstrated exceptional insight and analysis of the company’s competitive strategy. | Student demonstrated substantial insight and analysis of the company’s competitive strategy. | Student demonstrated adequate understanding of the company’s competitive strategy. | Student demonstrated minimal understanding of the company’s competitive strategy. | Student failed to discuss the company’s competitive strategy. |