Print, Television, and Online Media

Print, Television, and Online Media

Develop a paper on the growth and effectiveness of the following three advertising media:

• Print
• Television
• Digital/online

In your paper, discuss the following subtopics for each type of media:

• Stage in their life cycle
• Primary target audience
• Socio-economic and cultural reach
• Future outlook

The paper

• Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

These might help you if you want to use them, just trying to help J

Recommended Resources

Websites

1. ComScore (http://www.comscore.com/)
2. Nielsen Online (http://www.nielsen.com/us/en.html)

Required Resources

Required Text

1. Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.

1. 1. Chapter 3: The Relationship Among Media, Advertising, and Consumers

1. 1. Chapter 4: Basic Measurements and Calculations
   2. Chapter 5: Advanced Measurements and Calculations