Develop a Media Plan for a brand or product of your choice. In your plan, address the following:
- Description of brand or product.
- Description of the objective or purpose of the plan.
- Identification and analysis of target audiences
- Analyzes the media habits of target audience.
- Discuss the type of message.
- Discuss the media selection.
- Discuss the rationale for media selection.
- Discuss reach of media and advertising.
- Discuss timing and frequency of media delivery.
- Discuss budgetary guidelines (dollar amount and method of budgeting).
- Discuss media strategy (expected contribution to the overall marketing strategy).
- Develop post -evaluation of media plan (method of evaluating effectiveness of media plan).
The project
- Must be 10 to 12 double-spaced pages in length (not including title and references pages, tables, appendices, etc.) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
- Title of project
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least four scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
CLASS TEXT
Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin