Final Paper Assignment for athena health

I have attahced the case study for Athena Health. Please read the attached file and answer following questions. Thanks
The paper should address the following questions:
1. Evaluate Athena Collector using the framework we have applied in class — idea/value proposition, team and culture, competition and differentiation, marketing and distribution, profit and cost, and execution. For your evaluation, use the information you have about the current market as of February 2010.
2. What would you suggest that the founder do? Why?
The paper should be no longer than three double-spaced pages, plus any exhibits you feel are appropriate.

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