Question
Assignment | Unit 2
The Letter Package
Your Assignment involves a combination of web research and writing. You are the marketing director for Snyder Software based in your hometown and your company is considering overseas markets for your products. You have chosen two countries that you believe will be good overseas markets for your software – you may choose whatever software product you wish to have your company manufacture, and you may choose whatever countries are of interest to you. Your international research begins with learning about the countries, how business is conducted, and what expectations are for correspondence. For each of the two countries you have chosen, prepare letters of introduction to send to distributors within that country introducing yourself, your company, your product, and your interest in working with them. Locate distributors that actually exist in your chosen countries. Make certain your letters meet the cultural expectations of the countries you selected based on your research. Letters should be 1 page long each.
Scenario: Anne Snyder, President of Snyder Software wants to review your letters before they are sent out. She has requested that you draft the letters and submit them to her. She also wants you to write a memo to her to accompany the letters that clearly outlines the research you conducted, the sources you reviewed, the information you gathered, and the criteria you used to draft the letters of introduction. Write a memo of no fewer than 750 words and no more than 1000 to the president that summarizes the work you have done. The memo should include your list of at least four viable references, following APA.
Your letter package submission will demonstrate your ability to research, summarize that research, document the research (remember your APA citations and referencing from the Discussion), and prepare additional documents based on information gathered. Submit the letter package as a single Word file, just as you would attach the file to your company president in business. Your letter package will include the memo to Snyder, and the requested drafts of the two letters. Remember to check your punctuation, spelling and grammar before submission to the Dropbox.
Checklist summary:
• Choose software Snyder manufactures.
• Research 2 country markets and their business and correspondence practices.
• Summarize the research and document it using APA format and style.
[ GB512 | Business Communications ]
• Write two letters of introduction to actual distributors (one for each country). Introduce yourself, product, and your interest in working with them.
• Write a memo (750–1000 words) addressed to your boss, President of Snyder Software, outlining research you conducted, sources reviewed, information gathered, and criteria for introduction letters to distributors.
• Submit as a single Word file to the Dropbox after checking your punctuation, spelling, and grammar.