Mercedez Benz brand

We want you to write a research about the following points, and the research must be about 20 pages or more. Basically, the project has to consist of these selected part are going to circle around “Mercedez Benz brand”. You can put pictures, charts or anything that you see it must be in the research.
Client Introduction and Situation Analysis
– Product history
– Brand Image and Positioning
Market Analysis
– General market situation + charts
Competitors’ Analysis
– Direct Competition + analysis
External Environment
– Social Factors
– Economic Factors
– Environmental Factors
Target Group
– Target Market
– Age & Demographics
– Geographic Factors
Problem Statement, Objectives and Strategy
– Problem Statement
– Objectives
– Strategies

* S.W.O.T. Analysis
* Creative Tagline
* Media Selections, Strategies and Objectives
* Media Mix and Reach/Frequency Justification
* Budget
* Year at a Glance Summary
* Works Cited