Scenario
The café across the street from your tiny apartment is your haven away from home – great beverages, healthy snacks, free WIFI and an atmosphere that is friendly but not so lively that you can’t focus on your studies. It lacks only one thing: some way to print university assignments and other files when you need hard copies. Your university’s library and computer labs provide printers, but you live three miles from the campus and it is a long walk or an inconvenient bus ride.
Task
Write a letter to the owner of the café encouraging her to set up a printing service to complement the free WIFI. Propose that the service run at break-even prices, just enough to pay for paper, ink cartridges, and the cost of the printer itself. The benefit to the shop would be enticing patrons to spend more time – and therefore more of their coffee and tea money –in the café. You might also mention that you had to take the bus to campus to print this letter, so you bought your afternoon latte somewhere else.
Persuasive letter
Use AIDA model
A – Attention: making extra profits is not hard anymore. (In this sense)
I – interest: offering printing services (provide information and ideas)
D – Desire: I experienced this in my father’s coffee shop in my home country and it succeeded. (Remove doubts of the proposed idea)
A – Action: my uncle is the authorized distributor of HP printers in Dubai