Home Depot stock merchandise for the do-it-yourselfer, the gardener, and for many other markets. Its sales are growing at about 21 percent annually. In the late 1990’s it opened a chain of stores called Expo Design, which sells the same type of merchandise as Home Depot stores. However, Expo Design caters to affluent homeowners and interior decorators. Home Depot courts professional contractors, which make up about 30 percent of its total business. Home Depot provides an installation service for kitchen and bathroom fixtures, as well as trained professionals to install windows and doors. Identify the intensive growth strategies that Home Depot is using and then develop your own plans for how Home Depot could use other intensive growth strategies.
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