The key aspects of this assignment that should be covered and taken into account in preparing your 5-6 page paper include:
1) Include discussion and analysis of key metrics at the end of each decision point (e.g., among other data, be sure to include total market share, revenue, cumulative profit, consumer net price, modular price, unit cost, etc.). State clearly the specific analysis (horizontal analysis, or vertical analysis, or trend analysis) you used. As an MBA, it is your job to identify cause and effect!
2) For each decision point, be sure to include comparative tables that include what you believe to be the most important data. Don’t merely recite the data, however – instead, analyze the data! As an MBA, what does it tell you?
3) Make recommendations. What would you have done differently as it relates to pricing, process improvement, or other?