1- After reading the First Chapter in Zero Moment of Truth
page 16-29 on this link
https://ssl.gstatic.com/think/docs/2012-zmot-handbook_research-studies.pdf
2- Read this article http://drakedirect.blogspot.com/2012/07/shopping-cart-abandonment-rates.html
in 5 sentenses give me your thougths on how in today’s world a brand can counteract this trend of increasing abandoment.
no format required
marketing -2
1. “Crossing the Chasm†is a fantastic article. Do you think social media helps companies “cross the chasm†much easier than pre-social media days. Why or why not?
The article on this link
http://readwrite.com/2007/08/06/rethinking_crossing_the_chasm#awesm=~oGTKr0TU0sMQBT
2.Please tell me what cross shopping behavior means to you and when you have done that.
NO FORMAT REQUIRED
marketing -3
1.Regarding the New Social CMO video, tell me the 5 key steps to guide your marketing and communication teams. Define each.
Video link https://learn.hootsuite.com/student.php?ctg=content&view_unit=113
open on FireFox and u hv to sign up to be able to watch the video
2. Regarding the “Redefinition of Traditional Media Models†with Todd Defren, Todd made major points in the interview. List the 5 of Defren’s main points that most resonated with you.
video link https://learn.hootsuite.com/student.php?ctg=content&view_unit=72
open on FireFox and u hv to sign up to be able to watch the video
NO FORMAT REQUIRED