Comments on two readings

I need someone to read the attachment two assignments, and make comments on each (answer 2-3 sentences for each questions are enough). focus on the following 3 points(must be all answered).
1. Has the entrepreneur clearly articulated benefits of the product/service over competition?

2. Are the benefits compelling and the value substantial to enable customers to switch from existing competitors?

3. Suggestions for other opportunities, niche segments in this area that the entrepreneur could focus on.

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