Critically evaluate one economic, one political, one social and one cultural issue that could be significant to organisational international and global marketing approaches in year 2020

layout – roughly 150 words intro
– what the issue is (using key words)
– why it matters
– why will it be important in 2020
where it is effecting (be specific – not just china etc, where in china?)
– companies effecting?
conclusion – 150 words

– all the issues have to be separate, not mingled – can use sub headings
– brief use of understanding models (cultural model etc), journals and critical analysis

– economic issue – china will be the worlds leading economy by 2017

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