Audience Analysis

Public speaking is audience and situation centered. Every aspect of speech making, from choosing topics to delivering the actual speech, should be tailored with the audience in mind. For example, if you give a speech about traffic safety to a group of 5 year olds, you might discuss how to cross the street. However, the topic of traffic safety, if presented to a group of 50 year olds, might include defensive driving – and other extremely different sub-topics. The way in which the speech would be delivered would also be different. When presenting to 5 year olds, the use of animations and drawings may help to convey your message. When presenting to 50 year olds, you may include the use of statistics in your speech and provide concrete, real-world examples about traffic safety. This is a realistic approach to audience analysis.

Brainstorm a topic for an informative speech that is different from the topic you have chosen to present in Week Three. Then consider two different audiences that you want to deliver the speech to. In your initial post, tell us your topic, purpose, and two audiences that you might deliver the speech to. Then, describe how the delivery would be different for each audience. Be sure to reference material from Chapter 5 of the textbook to support your ideas.

Here is an example of what the format of your initial post should look like:

  • Topic: The Value of Higher Education
  • Purpose: To inform the audience about the types of careers that require a college degree.
  • Audiences: Junior High students; High School students.
  • You will then begin to write your post in narrative form by describing how the speech content and presentation might differ for the two audiences in regard to the specific topic and the delivery of the speech.

SOURCES
http://vizedhtmlcontent.next.ecollege.com/pub/content/073be06d-3364-48ac-85e4-5c9e621b304f/ART101.W2.RecommendedResources.pdf
Your initial post should be at least 250 words in length. Support your claims with examples from the required material(s) and/or other scholarly resources, and properly cite any references according to APA formatting as outlined in the Ashford Writing Center. Respond to at least two of your classmates’ posts by Day 7.

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