BA421 Leadership in Organizations

This week you learned about the importance of shaping culture and how it is a critical function of leadership.

Write a 2 page paper on “Organizational Culture”.

Address the following in your paper:

•        * What is Culture
•        *Why is it important
•        * Internal Integration
•        * External Adaptation
•        * Also include a description of a culture for an organization you are familiar with. Identify some physical artifacts—such as log, mascot, building, advertising images—associated with the company and discuss what underlying values these suggest.

Include a title page and 2-3 references. Only one reference may be from the internet (not Wikipedia).