MGT2SME SPORT MEDIA– ASSIGNMENT 3 – GUIDELINES FOR THE MEDIA PORTFOLIO

MGT2SME SPORT MEDIA– ASSIGNMENT 3 – GUIDELINES FOR THE MEDIA PORTFOLIO
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OVERVIEW:
These guidelines are supplementary information to what is provided in the Subject Learning Guide.
TASK DESCRIPTION:
Each student will develop a comprehensive media portfolio for a professional sport organisation based on a number of media
communication tools (media release, fact sheet, media advisory, media plan and media guide) discussed in the textbook, lectures
and tutorials.
Each student has been assigned the task as Media Manager for the Australian team and will develop a portfolio for the media in
the lead-up to one of the following international sport events:
§ The 2019 International Cricket Council (ICC) Cricket World Cup to be hosted by England and Wales.
The first ICC Cricket World Cup took place in 1975 in England and was won by the West Indies, while the most recent
tournament took place in 2015 and co-host Australia defeated New Zealand in the final.
§ The 2018 Women’s Basketball World Cup to be held in Spain.
The FIBA Women’s Basketball World Cup (also called the Basketball World Championship for Women or the FIBA
Women’s World Cup) is a world basketball tournament for women’s national teams held quadrennially. Its inaugural
game was in 1953 with the four-year cycle established in 1967. The next FIBA Women’s World Cup will be held in
September/October 2018. The USA has won the title 9 times.
§ The 2019 Asian Football Confederation (AFC) Asian Cup Finals to be hosted by the United Arab Emirates (UAE).
The AFC Asian Cup is the second oldest confederation football championship behind South America’s Copa América and
the tournament winner automatically goes on to represent Asia in the FIFA Confederations Cup. Australia left the
Oceania Football Confederation almost a decade ago to join the AFC and in only their third appearance, the Socceroos
won the 2015 Asian Cup.
LEARNING OUTCOMES:
This assessment is designed to assist you to: Apply a range of tools and strategies to promote the achievements of sport
organisations.
ASSESSMENT TOTAL:
DUE DATE:
SUBMISSION:
50% of your total assessment.
Friday 28th October, 2016.
Through a Turnitin link to be set up on the LMS.
WORD LIMIT:
• Maximum 3,000 words (not including your Cover Page, Reference List or any appendices).
• Note: any report exceeding the maximum word count requirement will not be read and hence not be considered in the
allocation of marks.
COVER PAGE FORMAT:
a) Assignment title
b) Tutorial day and time
c) Your full name and student number
d) Your chosen event
e) An electronically read word count (please note: that this does not include the References and Appendix sections if used)
WRITTEN PRESENTATION:
Font: Times New Roman or Calibri
Size: 11 point
Spacing: 1.5 line spacing
REFERENCING:
• Refer to the Presentation Criteria on p. 3 of these guidelines.
JUSTIIFICATIONS:
• Justifications are your opportunity to demonstrate the quality of the reasoning underpinning your media tools. As such,
each justification is expected to be academically rigorous, whereby they are supported by references to the textbook,
Nicholson et al. (2015). Justifications that are not supported in an academically rigorous way will be given a mark of zero.
• Note: your justification for each section should follow immediately after that section.
MGT2SME SPORT MEDIA– ASSIGNMENT 3 – GUIDELINES FOR THE MEDIA PORTFOLIO
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THE PORTFOLIO
CONTENT CRITERIA (40 MARKS):
The following sections provide a structure for your Media Portfolio:
1. Section 1 – Media Plan (8 marks). The media plan section will:
a. Provide one media plan [6 marks] that is appropriate for your chosen event and includes:
• At least 2 x objectives for media management at your chosen event. These objectives must be S.M.A.R.T.
(i.e. Specific; Measurable; Achievable; Realistic & Time bound).
• A matching list of 4 x media opportunities. Each of your 4 x media opportunities will be:
1. Matched to appropriate media outlets
2. Matched to an appropriate timeline.
MEDIA OPPORTUNITIES
MEDIA OUTLETS
TIMELINE
Media Outlet 1 Media Outlet 2 Media Outlet 3 Media Outlet 4
Media Opportunity 1
(brief description)
Media Opportunity 2
(brief description)
Media Opportunity 3
(brief description)
Media Opportunity 4
(brief description)
b. Provide a brief written justification [2 marks, max. 150 words] that explains: (i) why a media plan is needed to
obtain media coverage, and; (ii) what elements of your media plan make it a good one. Your statement of
justification might look something like this:
“Media plans are needed to obtain media coverage because… This is supported by… (author, year of
publication, page number) who has argued that… My media plan is appropriate because…”
2. Section 2 – Fact Sheet (8 marks). The fact sheet section will:
a. Provide one fact sheet [5 marks] that:
• Follows the 5 criteria for fact sheets discussed on pp. 191-192 of the Nicholson et al. (2015) textbook.
• Is appropriate for your chosen event.
b. Provide a brief written justification [3 marks, max. 150 words] that explains: (i) why fact sheets are needed to
obtain media coverage, and; (ii) what elements of your fact sheet make it a good one. Your statement of
justification might look something like this:
“Fact sheets are needed to obtain media coverage because… This is supported by… (author, year of
publication, page number) who has argued that… My fact sheet is appropriate because…”
3. Section 3 – Media Guide (8 marks). The media guide section will:
a. Provide one Media Guide [5 marks] that is appropriate for appropriate for your chosen event.
b. Provide a brief written justification [3 marks, max. 150 words] that explains (i) why a media guide is needed to
obtain media coverage, and; (ii) what elements of your media guide make it a good one. Your statement of
justification might look something like this:
“Media guides are needed to obtain media coverage because… This is supported by… (author, year of
publication, page number) who has argued that… My media guide is appropriate because…”
Note: you are not being assessed on your capacity to copy and paste material from websites (anybody can do
that). You need to demonstrate that you understand the structure of media guides, and the reasoning behind
that structure.
Note: as media guides vary in length depending on their event and organizational context, no minimum word
length is specified. However, at a minimum, you are expected to include:
a. A cover page;
MGT2SME SPORT MEDIA– ASSIGNMENT 3 – GUIDELINES FOR THE MEDIA PORTFOLIO
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b. A Table of Contents;
Note: as media guides can be long (sometimes running to more than a 100 pages), you are not expected to submit a
document of such length. However, you are expected to indicate what the sections of your media guide would be – if
published – by including a heading for each of them in the Table of Contents. For example:
• Key contacts
• Welcome letters from the Chief Executive or major sponsor
• Background to the event (i.e. Melbourne Cup)
• Player/team biographies
• A Schedule of Events
• Venue information
• Competition rules or format, etc.
Note: you are also expected to complete one of the sections of your media guide indicated in your Table of Contents indetail.
Which section you cover in-detail is your choice.
4. Section 4 – Media Release (8 marks). The media release section will:
a. Provide one media release [5 marks] that:
• Follows the 10 criteria for media releases discussed on pp. 184-187 of the Nicholson et al. (2015)
textbook.
• Is appropriate for your chosen event.
b. Provide a brief written justification [3 marks, max. 150 words] that explains (i) why a media release is needed to
obtain media coverage, and; (ii) what elements of your media release make it a good one. Your statement of
justification might look something like this:
“Media releases are needed to obtain media coverage because… This is supported by… (author, year
of publication, page number) who has argued that… My media release is appropriate because…”
5. Section 5 – Media Advisory (8 marks). The media advisory section will:
a. Provide one media advisory [5 marks] that:
• Follows the 5 criteria for media advisories (i.e. who/what/where/when/why) discussed on p. 193 of the
Nicholson et al. (2015) textbook.
• Is appropriate for a media opportunity for your chosen event.
b. Provide a brief written justification [3 marks, max. 150 words] that explains (i) why a media advisory is needed to
obtain media coverage, and; (ii) what elements of your media advisory make it a good one. Your statement of
justification might look something like this:
“Media advisories are needed to obtain media coverage because… This is supported by… (author,
year of publication, page number) who has argued that… My media advisory is appropriate
because…”
PRESENTATION CRITERIA (10 MARKS):
Your media portfolio will offer:
a) Clear and concise writing.
b) Intellectual honesty demonstrated by appropriate use of APA6 referencing/citation method:
a. Consistent use of APA6 referencing method;
b. Provide a properly formatted reference list for your references.
Ø By submitting the assessment online, students take responsibility for the originality of their work and accept the penalties
for academic misconduct.
Ø In each justification, you must use an appropriate method for referencing all materials (e.g. books, journal articles,
websites, etc.) that you refer to in this assessment (i.e. APA6). It is expected that an in-text citation (e.g. Nicholson et al,
2015, p. 12) will be provided for all sport media concepts in the first instance you refer to them. Information on how to use
MGT2SME SPORT MEDIA– ASSIGNMENT 3 – GUIDELINES FOR THE MEDIA PORTFOLIO
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APA6 can be found at: http://www.lib.latrobe.edu.au/referencing-tool/apa-6s. The following website will also be useful:
https://ilrb.cf.ac.uk/citingreferences/apatutorial/index.html

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